Phytonutrient refers to a broad category of natural compounds produced by plants that support overall health and wellness. These compounds are not considered essential nutrients like vitamins or minerals, but they play an important role in promoting balance within the body. Common phytonutrients include flavonoids, carotenoids, polyphenols, and cannabinoids.
Phytonutrient in the Industry
In the wellness and nutrition sector, phytonutrients are recognised for their antioxidant, anti-inflammatory, and protective properties. They are found in a wide range of fruits, vegetables, herbs, and hemp extracts, making them an essential component of plant-based diets and functional supplements. Within cannabinoid-rich formulations, compounds such as CBD, CBG, and terpenes are often referred to as phytonutrients because they interact with the body’s systems to promote balance and resilience. Advances in extraction methods, such as cold-pressing or CO2 processing, are utilised to preserve these sensitive plant compounds in oils, capsules, and topical products. The rise of nutraceuticals and skincare infused with botanical actives reflects a growing interest in harnessing phytonutrients for targeted support.
Example of Phytonutrient Use
An everyday example might include someone adding a phytonutrient-rich green smoothie to their diet alongside supplements containing hemp-derived extracts. In topical form, a balm or cream may blend phytonutrients with moisturising oils to help nourish and protect the skin. These uses highlight the versatility of phytonutrients across both internal and external applications.
Tips for Using Phytonutrient Products
When incorporating phytonutrients into a daily routine, it’s helpful to look for products that combine multiple plant compounds for a synergistic effect. Checking third-party testing ensures the purity and potency of hemp-based supplements. A common mistake is assuming that higher concentrations always yield better results—balance and consistency are far more effective in the long run.