Over the past few years, CBD has transformed from a niche health and wellness product to a staple in many people’s daily wellness routines. Its popularity is not just a passing trend; it’s a testament to the growing acceptance and understanding of its potential health benefits. As we look ahead to 2025, the CBD market shows no signs of slowing down, with projections indicating substantial growth and innovation.
Here, we look at the top trends in the CBD market to watch out for in 2025. Whether you’re a long-time user or just curious about what’s next for CBD, it’s exciting to consider where another year will take the CBD industry.
As we anticipate the future, remember to stay updated with our hand-picked premium CBD product ranges and rare limited-edition CBD products, which we launch regularly.
CBD market growth: a billion-pound industry
The UK CBD market is experiencing significant growth, with projections indicating it could surpass £1 billion by 2025, up from £300 million in 2020. This surge reflects a growing acceptance of CBD products among UK consumers, driven by several factors:
- Demand continues to rise as more people become aware of CBD’s potential benefits.The increased availability of CBD products in high-street stores, pharmacies, and online platforms has made them more accessible than ever.
- Changing attitudes towards natural and holistic wellness solutions have also contributed to positioning CBD as a popular choice.
- Ongoing product innovation is expanding the range of CBD offerings, appealing to a broader consumer base.
If this rapid CBD market expansion continues, it presents significant business opportunities throughout the CBD industry, from cultivation to CBD sales. For consumers, this market growth means a wider selection of high-quality products and more options to incorporate CBD into their wellness routines.
Personalised CBD products
Customisable formulations are becoming popular, allowing users to adjust CBD concentrations or blend them with ingredients like vitamins to target specific goals such as relaxation, focus, or recovery. Meanwhile, personalised dosing is set to transform consumption patterns with smart apps and devices that help track intake and optimise dosage based on real-time feedback, helping to ensure effective and safe usage.
Advancements in AI and data analytics can also play a big part in the growth of the CBD market. They’re enabling more precise CBD product recommendations. By analysing key factors such as lifestyle habits and health history, companies can suggest products that align closely with individual needs, enhancing both the shopping experience and the likelihood of achieving desired results.
While developing these customised products poses challenges, such as the need for extensive research and data security, the potential rewards are significant. Companies that succeed in offering personalised CBD options will be at the forefront of the market, catering to an increasingly discerning consumer base looking for products that fit seamlessly into their personal wellness routines.
Regulatory developments
The CBD regulatory environment in the UK is poised for significant changes by 2025, which will have a profound impact on the industry:
Novel foods authorisation
A major development on the horizon is the Food Standards Agency’s (FSA) plan to issue the first full authorisations for CBD products by spring 2025. This move towards stricter regulation is expected to offer several benefits, such as increasing consumer trust through comprehensive safety assessments and helping stabilise the market by eliminating non-compliant products.
A well-regulated market could also enhance the UK’s international competitiveness, attracting more trade and investment. However, this process may pose challenges for smaller CBD businesses that could struggle with compliance’s financial and procedural demands.
THC regulation
Another potential regulatory shift involves the allowed levels of THC in CBD products. THC, or tetrahydrocannabinol, is a psychoactive compound found in hemp, whereas CBD is a non-psychoactive compound.
Currently, UK law permits no more than 1mg of THC per container, regardless of its size. There is speculation that this could change to a percentage-based limit, aligning with international standards. Such a revision could necessitate reformulations, possibly making some products non-compliant and affecting availability. It may also lead to new testing and compliance requirements for manufacturers.
What’s the difference between CBD and THC?
Sustainability in the CBD industry
As the CBD industry matures, sustainability and ethical practices are becoming differentiators for brands. In 2025, the industry is expected to continue shifting towards more environmentally conscious cultivation and production methods. Sustainable farming techniques, such as organic cultivation and regenerative agriculture, will be prioritised to reduce the environmental impact of CBD cultivation.
Fairtrade practices will also gain more prominence in the CBD supply chain. As consumers become more aware of the social and economic implications of their purchases, they are demanding greater accountability from companies regarding the ethical treatment of farmers and workers. Ensuring fair wages, safe working conditions, and equitable profit distribution will be essential for CBD brands looking to build trust and loyalty.
CBD market 2025 top products
By 2025, CBD gummies are expected to remain one of the most popular CBD products in the UK. Their appeal lies in their convenience, precise dosing, and enjoyable flavours, making them an accessible option for new and experienced users. Additionally, as the market grows and regulations become clearer, consumers will likely continue to gravitate towards products that are easy to use and incorporate into daily routines.
Alongside gummies, CBD-infused beverages are also gaining traction, especially as more companies innovate with flavours and formulations that target specific health benefits, such as relaxation or energy. With the UK market’s focus on convenience and wellness, these products are well-positioned to become mainstream choices.
Focus on other cannabinoids
In 2025, the CBD market may expand further and focus more on minor cannabinoids like CBG (cannabigerol), CBN (cannabinol), and CBC (cannabichromene). These cannabinoids are gaining attention for their unique therapeutic benefits and are becoming a key area of research and product development.
- CBG: Known as the ‘mother of all cannabinoids,’ it’s being explored for potential benefits in eye health, anti-inflammatory properties, and antibacterial effects.
- CBN: Gaining popularity in sleep aids due to its sedative properties and ability to promote better sleep.
- CBC: Shows promise in supporting mood and mental health, making it a compelling focus for future research.
Companies investing in research and development around minor cannabinoids will likely have a lead in the market, offering innovation beyond traditional CBD products.
Growing consumer awareness
Consumer education around CBD will likely advance beyond basic knowledge to a more nuanced understanding of its benefits and limitations. As scientific research continues to uncover new insights into how CBD and other cannabinoids interact with the body, consumers will become more informed about which products best suit their needs.
CBD educational platforms and influencer-driven content will likely play a pivotal role in this shift. They will help demystify complex topics such as product quality and sourcing within the global market.
As awareness grows, consumers will demand greater transparency from brands, leading to more informed purchasing decisions and a higher standard of accountability within the industry. This evolution in consumer education will foster a more discerning CBD community and ultimately drive market growth and innovation.
Shop our premium CBD range
Whether you’re looking for your next favourite CBD products or are researching and shopping as a beginner, look no further than our diverse range of high-quality CBD products, including CBD tea flowers, CBD vapes, CBD oil, and more. We pride ourselves on offering quality at fair prices, fast delivery and secure packaging.
With an easy to use online store, order today, or if you’re nearby, come visit our retail store in Bournemouth. We stand out not only for our product range, but for our customer care and experience. Plus, if you can’t find what you’re looking for, we’ll make every effort to source it for you.
